When every idea looks plausible, knowing where to begin matters.
BEHIND STRONG MARKETING RESULTS ARE SOLID STRATEGIES.
Most marketing doesn’t fail because it’s poorly executed.
It fails because it’s pointed in the wrong direction.
The heart of solid marketing work is
knowing how to spend your limited resources on the right efforts.
That kind of focus doesn’t slow things down —
it accelerates progress by prioritizing where effort matters most.
Open Sky Marketing helps teams make grounded marketing decisions — and build programs around them.
For teams that need hands-on marketing work guided by experience.
Located in Portland, Oregon, Open Sky Marketing provides small to medium-sized companies affordable marketing help. We offer research, planning, and marketing program implementation — building towards business revenue growth.
Think of Open Sky Marketing as if you are hiring a part-time Marketing Director — getting more impact for your time and money.
You know your business well. Open Sky specializes in quickly leveraging and expanding upon your knowledge — translating business strengths into effective marketing programs.
Open Sky starts by understanding your audience — before deciding what to say or where to say it. Our guidance is grounded, helping you focus on what will get results now — and what can wait. Services can include:
- Identifying and developing your best marketing opportunities that go beyond just digital marketing — such as trade show campaigns, presentations, or sales enablement
- Interviewing customers for success stories or testimonials, or for gaining new insights into how they think and what motivates them
- Creating dynamic messaging and brand that speaks to a buyer at each "Buyer Journey" stage — for stronger marketing results
- Assessing your business competitive strengths — to strengthen your core product or service offerings
Services
Research and Assessment
- Leveraging what your team already knows
- Assessing your on-line presence versus the competition
- Analyzing your wins and losses to improve efforts for next time
- Identifying how to get the attention of a prospect
- Interviewing your customers to learn their perspectives
Prioritizing and Planning
- Collaborating with you and your team to achieve goals
- Facilitating team goal setting and planning
- Initiating email or event campaigns
- Planning trade show campaigns
- Building your brand messaging tone
- Developing partners e.g. reviewers, advocates
Implementing and Managing
- Creating company messaging
- Writing articles, emails, website copy, or collateral
- Developing success stories
- Enabling sales e.g. talking points
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Building presentations e.g. webcasts
- Executing any type of campaign
Industries SErved
- Professional Services
- Health Care
- Technology
- Software
- Manufacturing
- Construction
Let's Talk
If you know you could do a better job of marketing, but don’t know what’s next, let’s talk.
I’d like to hear about your current challenges and goals.
I will be honest about whether I can help you. No matter the outcome, I expect you will leave with a few ideas or insights, as I enjoy making it worth your time.
Please let me know a few times that work for you.